, several key elements can be identified:
1. Personalized Customer Service: Small-scale retailers offer a more personalized and hands-on customer service experience than big supermarkets. They can provide individual attention to customers and help them find the products they need. This creates a loyal customer base that prefers the personalized service and relationship that small-scale retailers offer.
2. Convenience and Proximity: Small-scale retailers are often located in local neighborhoods, making it easier for people to shop without having to travel far. They are also more accessible because of their small size, which makes it easier for customers to navigate through the store and find the products they need quickly.
3. Unique Products: Small-scale retailers often specialize in unique products that are not found in big supermarkets. This gives them a niche market and loyal customer base.
4. Competitive Pricing: Small-scale retailers often have lower overhead costs, allowing them to offer competitive pricing. They can also adjust their pricing quickly to respond to customer needs and market trends.
5. Community Engagement: Small-scale retailers are often more actively involved in the local community. They may sponsor events or participate in local charity initiatives, which helps to build a loyal customer base and create a strong brand identity.
Overall, small-scale retailers have been able to survive competition from supermarkets by offering personalized customer service, convenient location and unique products, and by building strong relationships with the local community.
In the factors that have led to the survival of small-scale retailers despite competition from supermarkets
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