In most businesses, increasing prices of products can negatively impact the number of customers. A bus company in a small town has an average number of riders of 800 per day. The bus company charges $2.25 for a ride. They conducted a survey of their customers and found that they will lose approximately 40 customers per day for each $.25 increase in fare.

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Makes sense to me!

What is your question? Assuming that the survey is correct, the increases will still lead to a greater daily income.

I hope this helps a little more. Thanks for asking.