In Japan, loss of face is as important as loss of personal

Question

reputation, but there have not been many libel or slander
suits, as compared with the United States.

What does loss of face mean?

Answer 1

http://www.google.com/search?q=define%3A+loss+of+face&oq=define%3A+loss+of+face&aqs=chrome..69i57j69i58.5934j0j7&sourceid=chrome&espv=210&es_sm=119&ie=UTF-8

Answer 2

http://goasia.about.com/od/Customs-and-Traditions/a/Saving-Face.htm

Answer 3

thank you Writeacher and Ms.Sue!

Answer 4

You're welcome. =)