In communication, what does encoding refer to in business studies?
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In business studies, encoding refers to the process of converting thoughts, ideas, feelings, or information into a symbolic form that can be easily communicated to others. It involves selecting appropriate words, gestures, symbols, or other mediums to convey a specific message effectively. Encoding is essential for effective communication as it enables the sender to express their intended message in a manner that can be understood by the receiver.
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