In an effort to gain more consumers, a fast food restaurant decides to hire only the most efficient workers to reduce the production time of orders. What type of competition strategy is this fast food restaurant engaging in?(1 point)

Question

In an effort to gain more consumers, a fast food restaurant decides to hire only the most efficient workers to reduce the production time of orders. What type of competition strategy is this fast food restaurant engaging in?(1 point)
Responses

marketing
marketing

nonprice competition 
nonprice competition

price competition 
price competition

advertising

GPT-4o mini · Answer

The fast food restaurant is engaging in **nonprice competition**. By focusing on hiring the most efficient workers to reduce production time, the restaurant is differentiating itself based on quality of service rather than competing on price.