In 2018, the advertising medium that accounted for the largest percentage of total advertising expenditures was a. Digital. Digital advertising had overtaken traditional media in terms of total spending, reflecting the growing trend of advertisers shifting their budgets to online platforms.
In 2018, what advertising medium accounted for the largest percentage of total advertising expenditures?
a. Digital
b. Newspapers
c. Magazines
d. Direct mail
e. Outdoor
1 answer