In 10-15 sentences, explain how production values can reveal the quality and accuracy of mass media.

Answer 1

Production values refer to the technical aspects of mass media production that help create a polished and professional style. These values are essential and reveal the quality and accuracy of the message being conveyed through the media.

When mass media has high production values, it demonstrates that the creators take their content seriously. It also indicates that the team behind the production has the resources and skillset needed to achieve the intended outcome.

For instance, a news report with high production values featuring professional camera work, clear sound, and well-researched information, can be trusted as a reliable and accurate news source. In contrast, amateur-like production values can create confusion, making it challenging to follow the message, resulting in an audience that is disinterested and distrustful.

Similarly, a high-quality TV series or film boasts high production values in terms of proper lighting, sound effects, and clear dialogue. This all indicates that the production team is serious about delivering high-quality content. A low-budget flick, on the other hand, can reveal inaccuracies and poor execution, thereby diluting the storyline.

The use of technology is also essential when creating mass media with high production values. For instance, incorporating 3D animations, well-made graphics, and CGI elements, is critical in the creation of realistic, and interesting scenes. Poor quality visuals can result in a less engaging and unconvincing production. Therefore, high production values can significantly affect the audience's perception of the quality and accuracy of their content.

Lastly, production values determine the overall tone of the presentation. A high-quality production with excellent lighting, perfect sound, and well-composed shots can result in an exciting, compelling, and informative presentation. The opposite is also true, with low production values affecting both the quality and accuracy of the media negatively.

In summary, production values play an essential role in determining the quality and accuracy of mass media. They can either enhance or detract from the content and affect the overall credibility of a media source. Therefore, media practitioners must maintain high production standards to deliver the best and most accurate content.