Imagine that Gutenberg hadn’t invented the printing press in 1440. What might the world of visual design look like today?

(Answer in 3 sentences)

1 answer

Without Gutenberg's invention of the printing press, the dissemination of visual design would have remained largely confined to hand-copied manuscripts and limited artisan workshops, resulting in a slower evolution of typography and graphic arts. This would likely lead to a greater emphasis on intricate illustrations and illuminated text, with design heavily influenced by regional and cultural variations, ultimately maintaining a more traditional and less standardized aesthetic. As a consequence, digital design may have emerged much later, if at all, stunting the rapid globalization of visual communication we experience today.