Without Gutenberg's invention of the printing press, the dissemination of visual design would have remained largely confined to hand-copied manuscripts and limited artisan workshops, resulting in a slower evolution of typography and graphic arts. This would likely lead to a greater emphasis on intricate illustrations and illuminated text, with design heavily influenced by regional and cultural variations, ultimately maintaining a more traditional and less standardized aesthetic. As a consequence, digital design may have emerged much later, if at all, stunting the rapid globalization of visual communication we experience today.
Imagine that Gutenberg hadn’t invented the printing press in 1440. What might the world of visual design look like today?
(Answer in 3 sentences)
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