I'm writing business plan on Bayra juice processing enterprise at arbaminch Ethiopia.

Question

So I am writing operational plan on marketing plan so, Identify and describe your market – who your
customers are and what the demand is for your
products & services( customer are arbaminch society, arbaminch health science college staffs and students).
 Describe your channels of distribution
 Explain your sales strategy, specific to pricing,
promotion, products and place (4Ps)
 Budget for sales and sales revenue plan is also
drawn.

Answer 1

Market Description:

The target market for Bayra juice processing enterprise in Arbaminch, Ethiopia includes the local Arbaminch society, as well as the staff and students at the Arbaminch Health Science College. The demand for healthy, locally-produced fruit juices is on the rise in Arbaminch, as consumers are becoming more health-conscious and seeking out natural, nutritious products.

Channels of Distribution:

Bayra juice processing enterprise will distribute its products through various channels, including direct sales to customers at a retail location, as well as through partnerships with local cafes, restaurants, and markets. Additionally, the company will explore opportunities for online sales and delivery to reach a wider customer base.

Sales Strategy:

Pricing: Bayra juice processing enterprise will offer competitive pricing for its products, ensuring that they are affordable for the local market while still maintaining a high level of quality.

Promotion: The company will promote its products through various marketing channels, including social media, local advertising, and partnerships with local businesses. Additionally, Bayra juice processing enterprise will participate in local events and trade shows to raise awareness of its brand.

Products: Bayra juice processing enterprise will offer a range of fruit juices, including traditional Ethiopian flavors as well as more exotic options. The company will focus on using locally-sourced, fresh ingredients to produce high-quality, nutritious juices.

Place: Bayra juice processing enterprise will operate a retail location in Arbaminch, as well as partnering with local cafes, restaurants, and markets to increase distribution. The company will also explore online sales and delivery options to reach customers who may not be able to visit the physical location.

Sales Revenue Plan:

A budget for sales and revenue has been developed to ensure the financial success of Bayra juice processing enterprise. The company will track sales on a weekly and monthly basis, adjusting pricing, promotion strategies, and product offerings as needed to maximize revenue. Additionally, the company will regularly review its sales and revenue goals, making adjustments as necessary to ensure long-term financial sustainability.