I'm writing business plan on Bayra juice processing enterprise at arbaminch Ethiopia.

Question

So I am writing products and services of the business plan as topic, so • Your product range or lines (how many
products you produce)
• What makes your product/service different?
• Explain how your products and services are
Competitive over the competitors
• Explain the patent, trademark, copy right and
other issues if any

Answer 1

Product Range:
Bayra Juice processing enterprise will produce a range of natural fruit juices made from locally sourced fruits, such as mango, papaya, orange, and pineapple. The enterprise will also produce blended fruit juices combining different flavors for a unique taste experience. In total, we aim to have a minimum of 10 different products in our product line.

What makes our product/service different:
Bayra Juice will stand out in the market for its commitment to using only high-quality, fresh fruits in the production of our juices. We will also set ourselves apart by offering unique flavor combinations that are not readily available in the market. Our juices will be 100% natural with no added sugars, additives, or preservatives, making them a healthier alternative to other juice brands.

Competitive Advantage:
Our competitive advantage lies in our emphasis on using locally sourced, fresh fruits in our production process. By supporting local farmers and producers, we can ensure the freshness and quality of our ingredients, giving our juices a superior taste compared to our competitors. Additionally, our unique flavor combinations will appeal to a wider range of consumers looking for something different in the juice market.

Intellectual Property Issues:
As a juice processing enterprise, Bayra Juice does not currently have any patents, trademarks, or copyrights associated with our products. However, we are committed to ensuring that all aspects of our business comply with intellectual property laws to protect our brand and products in the future. We will continually monitor our products and services to identify any potential issues and take the necessary steps to address them.