If I were the president of the company, I would choose the offer: "Buy two bottles of soda and get one free."
Here’s why:
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Immediate Satisfaction: Customers receive a tangible benefit right away (the free soda), which can lead to higher customer satisfaction and encourage repeat purchases.
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Increased Sales Volume: Offering a free item may incentivize customers to buy more than they typically would, potentially increasing overall sales volume more than a drawing would.
While the drawing for a free trip to Disney World is a great promotional tactic, it may not drive immediate purchases as effectively as providing a free product.