In this scenario, the element of the marketing mix that has failed is Product. The product aspect includes the availability of sizes and options for customers. If you cannot find your size, it indicates a failure in the product offering.
If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?
Responses
People
People
Product
Product
Promotion
Promotion
Price
1 answer