If Jaguar decides it will only have dealerships in cities with at least 150,000 people, it is using a ______ variable to segment its market.
A) behavioristic
B) demographic
C) psychographic
D) environmental
E) geographic
Which of the following is true with respect to segmenting markets?
A) Segmentation variables should be selected on a random basis.
B) A company's resources and capabilities should have little effect on how markets are segmented.
C) The best way to segment markets is by using demographic variables.
D) There is no ideal way to segment markets.
E) Lifestyle variables provide the best means of segmenting a market.
2 answers
http://www.investopedia.com/terms/m/marketsegmentation.asp
yes
1 answer