If a consumer is waiting to buy a sweater he or she found at a department store until after the holiday season, which factor is most likely influencing the decision to wait?

Question

consumer expectations

income

advertising campaigns

population

Answer 1

The factor most likely influencing the decision to wait until after the holiday season to buy a sweater is consumer expectations. The consumer may expect prices to drop after the holiday season or anticipate sales and discounts, leading them to postpone their purchase.