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If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?

Responses

Demographics
Demographics

Psychographics
Psychographics

Geography
Geography

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1 answer

If a company decides to focus marketing efforts on people who love mountain climbing, they used Psychographics as the method of segmentation. Psychographic segmentation involves dividing the market based on consumer lifestyles, interests, attitudes, and values, which includes activities like mountain climbing.

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