1. Booking and reservation management: The Airport Customer Relationship Management System should allow customers to easily book and manage their reservations for flights, airport services, and other amenities. This includes providing users with the ability to view available flights, select preferred seating, make changes to their booking, and receive booking confirmations. The system should also provide notifications for flight updates or changes to ensure that customers are kept informed about their travel plans.
2. Customer profile management: The system should have the capability to create and maintain detailed customer profiles that store and update information such as contact details, travel preferences, and frequent flyer programs. This will enable the airport to tailor services and offers based on individual customer preferences and behaviors. The system should also track and analyze customer interactions and feedback to better understand their needs and improve customer satisfaction.
3. Loyalty program integration: The Airport Customer Relationship Management System should integrate with the airport's loyalty program to efficiently manage customer rewards, points, and benefits. This includes tracking customer points, issuing rewards for purchases or airline loyalty, and providing personalized offers or promotions to loyal customers. The system should also have the ability to generate reports and analytics on customer loyalty and engagement to help the airport make data-driven decisions on improving the loyalty program and overall customer experience.
Identify three functional requirements for the Airport Customer Relationship
Management System..write an lengthy answer for 6 marks
1 answer
1 answer