1. The system must be able to store and manage customer contact information, including name, contact details, frequent flyer status, and preferences.
2. The system must have the capability to track and manage customer interactions, including inquiries, complaints, feedback, and requests for assistance.
3. The system must be able to generate reports and conduct analysis on customer data, allowing airport staff to identify trends, improve customer service, and tailor marketing campaigns to specific customer segments.
Identify three functional requirements for the Airport Customer Relationship
Management System.
1 answer