Ideal market exposure should be intensive, selective and exclusive. Which ONE of the following describes intensive distribution the best? (1)
A.
Only one middleman is responsible for selling the product in a specific area
B.
The placement of products is in a limited number of locations
C.
The products are available to a very small number of locations
D.
Seek to obtain maximum exposure for a product at the wholesale level
1 answer
D. Seek to obtain maximum exposure for a product at the wholesale level
1 answer