I hope that someone can help me answer this question because I am totaly mind blocked.

Question

My question is:

I will be interviewed for an evening business report. As CEO of your computer manufacturing company, you must answer the following question. How do you account for the loss of company revenue this year? Try to remember the response will be analyzed by the reporter, the audience and the company sharehlders.
Thanks to anyone who can help

Some possible reasons a company's income may be down are:
it bought another company
the market is saturated with your old product
it's gearing up to present a new product
it changed accounting methods

I think if I were the CEO, I would be honest. No need to spin. If the competition was better, say so. If the company had lousy products, say so. Whatever he has analyzed the challenge to be, state that.