I have to select a company and country that interests me. I am asked to evaluate the country and select a potential market for my product(s)/service(s). I selected Italy- how do I go about choosing a potential market for my product/ service? what is your suggest?

2 answers

http://en.wikipedia.org/wiki/Italy#Economy

Read through the Economy section to get ideas. Also the Culture section.
what it is about regional trade blocs that puts small companies in particular at a disadvantage versus multinational companies.