Asked by Alan
I have searched and searched but I can't find examples of companies that product's image has been made or broken through Advertisement. Any ideas on Products hurt or helped by advertising?
Answers
Answered by
Ms. Sue
I found one example of a company's advertising that turned at least one physician off to its product.
http://www.bmj.com/cgi/content/full/323/7323/1259
You're probably not going to find much information about a company's image being broken by advertising. If an ad conveys a negative image, the company usually stops using that ad.
Most advertising is successful.
http://www.bmj.com/cgi/content/full/323/7323/1259
You're probably not going to find much information about a company's image being broken by advertising. If an ad conveys a negative image, the company usually stops using that ad.
Most advertising is successful.
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