The media helps set the agenda for policy-making primarily by reporting on issues that seem important to citizens. By highlighting certain issues, the media shapes public perception and can influence which topics are considered significant and worthy of attention by policymakers. This process is known as agenda-setting, where media coverage can elevate specific issues onto the public agenda, leading to increased pressure on government officials to address them.
While the media can also play roles in persuasion and may occasionally relay information or ideas to government officials, its most critical function in agenda-setting is the emphasis it places on particular issues that reflect the interests and concerns of the public.
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