Hype advertising primarily affects consumers' emotions by making them think that a product is so fantastic that it will make their lives better. This type of advertising often employs exaggerated claims and promises, leading consumers to feel excitement or anticipation about the product's potential benefits.
How does hype advertising affect consumers’ emotions?
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It makes consumers think that being funny will help them get attention.
It makes consumers believe a product can lead to romance and the person of their dreams.
It makes consumers believe they should use a product because someone famous uses it.
It makes consumers think that a product is so fantastic that it will make their lives better.
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