How do you calculate customer churn?

Question

(1 point)
by dividing the number of
• customers gained by customers lost
by multiplying the number of
• customers gained by customers lost
by subtracting the number of
• customers gained by customers lost
by adding together the number of
• customers gained by customers lost

Answer 1

To calculate customer churn, you would typically divide the number of customers lost by the total number of customers at the beginning of the period, typically over a specific time frame. This gives you the percentage of customers that have stopped using your product or service.