How did 4theSeason attempt to reduce the costs of their market research?
by incorporating the data collection into existing processes
by concentrating their research spending during the company’s launch
by creating a social media campaign to get ideas from customers
by hiring an external marketing team to manage the promotional mix
1 answer
4theSeason attempted to reduce the costs of their market research by incorporating the data collection into existing processes. This approach likely helped them save on resources and focus on gathering insights from their existing customer base and operations.