How can we compare William Ury's TED talk, "The Walk from No to Yes," to Johnson's textbook, Organizational Ethics: A Practical Approach?

Answer 1

To compare William Ury's TED talk, "The Walk from No to Yes," to Johnson's textbook, "Organizational Ethics: A Practical Approach," you can consider the following points:

1. Content: Analyze the main ideas and concepts presented in both the TED talk and the textbook. What are the key topics discussed? Are there any common themes or ideas explored in both the talk and the textbook?

2. Perspective: Consider the perspective of the authors. William Ury is a renowned negotiation expert, known for his work in conflict resolution. His TED talk focuses on the importance of collaboration and finding win-win solutions. In contrast, Johnson's textbook might provide a broader and more diversified perspective on organizational ethics, considering various theoretical frameworks and practical examples.

3. Format and delivery: Evaluate the format and delivery style of each medium. The TED talk is a spoken presentation, while the textbook is a written work. How does the delivery style of each contribute to the effectiveness of conveying the message? Do they utilize different techniques or examples to engage the audience/readers?

4. Depth and breadth: Consider the depth and breadth of the content covered in each. TED talks are typically limited in length, around 15-20 minutes, whereas textbooks generally cover a wide range of topics in greater detail. Assess how deeply each source explores the subject matter and whether there are any gaps or areas that one covers better than the other.

5. Audience: Examine the target audience for each source. TED talks are usually designed to be accessible to a general audience, while textbooks often target students or professionals with a specific interest in the topic. How does the intended audience affect the clarity and comprehensiveness of the content?

6. Practicality: Assess the practicality of the ideas presented in both the TED talk and the textbook. Does Ury provide actionable tips and strategies that can be easily implemented in real-life negotiations? How does Johnson's textbook provide practical approaches for ethical decision-making in organizational contexts?

By considering these aspects, you can compare and contrast the key points, perspectives, and effectiveness of Ury's TED talk and Johnson's textbook in exploring the topics of negotiation, ethics, and organizational decision-making.