How can a customer’s negative experience be an opportunity for marketing?
A). It is not—businesses should ignore unhappy customers.
B). The business can explain why the customer is wrong to be upset.
C). Marketing efforts are designed with the dissatisfied customer in mind.
D). A successful resolution of the problem can keep the customer a fan of the business.
1 answer
D). A successful resolution of the problem can keep the customer a fan of the business.