Let's calculate \( f(3) \) step by step using the function \( f(x) = 3(x - 4)^2 \).
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Substitute \( x = 3 \) into the function: \[ f(3) = 3(3 - 4)^2 \]
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Simplify the expression inside the parentheses: \[ f(3) = 3(-1)^2 \]
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Square the value: \[ f(3) = 3(1) \]
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Multiply: \[ f(3) = 3 \]
Thus, the value of \( f(3) \) is \( \boxed{3} \).