Brand image refers to how consumers perceive a specific product or service, while corporate image is about the overall perception of the entire company. In short, brand image focuses on individual offerings, whereas corporate image encompasses the entire organization's identity and reputation.
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What is the difference between brand and corporate image?
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What is market positioning?
Market positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. It involves identifying and communicating the unique benefits and attributes of the offering to target customers, thereby differentiating it in the market. Effective positioning helps create a specific image or identity that appeals to the desired audience.
What is the difference between features and benefits?
Features are the specific attributes or characteristics of a product or service (e.g., size, color, materials), while benefits are the advantages or value that those features provide to the user (e.g., convenience, improved performance, enhanced satisfaction). In essence, features describe what a product is, and benefits explain why those features matter to customers.