George is a research coordinator for Globe mark (Pty) Ltd. He has just concluded an assignment

Question

and is preparing a report on market research programmes. He finds it necessary to include some
graphic devices in the report to make it more effective. Outline and evaluate five principles that he
should bear in mind when preparing the graphic devices.

Answer 1

1. Simplicity: One of the most important principles George should bear in mind is simplicity. Graphic devices should be clear and straightforward, avoiding any unnecessary complexity or clutter. This can be achieved by using concise and easily understandable shapes, colors, and symbols. The purpose of the graphic devices should be immediately apparent to the readers.

2. Relevance: Every graphic device included in the report should serve a specific purpose and be directly relevant to the information being conveyed. George should ensure that the graphics support and enhance the textual content rather than distract or confuse the readers. Any graphs, charts, or diagrams should provide relevant and meaningful information that cannot be easily conveyed through text alone.

3. Accuracy: It is crucial to maintain accuracy when creating graphic devices for the report. George should ensure that all data and information represented in the graphics are reliable and correctly interpreted. Any graphs or charts should accurately represent the facts and figures being presented, and any necessary scales or units should be clearly defined. Inaccurate or misleading graphics can undermine the credibility of the report and lead to incorrect conclusions.

4. Visual appeal: While simplicity is important, George should also consider the visual appeal of the graphic devices. Attention should be given to the layout, colors, fonts, and overall design to make the graphics visually appealing. Visual appeal can help engage the reader, make information more memorable, and improve the overall effectiveness of the report. However, George should avoid excessive use of visual effects that can overshadow the actual content or make the report look unprofessional.

5. Consistency: Maintaining consistency in the design of graphic devices is essential for ensuring coherence throughout the report. George should establish a consistent style, including fonts, colors, and formatting, for all the graphics. Consistency helps create a unified and professional look, making it easier for readers to navigate and understand the report. Inconsistencies in design can lead to confusion and make the report appear disjointed.

By keeping these principles in mind, George can create graphic devices that effectively communicate the information, enhance the report's overall impact, and facilitate understanding for the readers of the market research programmes report.