In a parallelogram, the diagonals bisect each other. Therefore, if the two segments formed on diagonal BD are congruent, we can write:
\[ AD + BC = 2 \cdot BD \]
Given the diagonals AC create two segments measured as \(3x\) and \(4x - 5\), for ABCD to be a parallelogram, these segments must also be equal since they are halves of the diagonals formed by their intersections.
We set the two segments equal to each other:
\[ 3x = 4x - 5 \]
Now, let's solve for \(x\):
- Subtract \(3x\) from both sides:
\[ 0 = x - 5 \]
- Add \(5\) to both sides:
\[ x = 5 \]
Thus, the value of \(x\) must be \( \boxed{5} \) for quadrilateral ABCD to be a parallelogram.