For average consumers, which is the MOST IMPORTANT flaw in the logic of this advertisement?
Buyers are offered a free pass to tour the company and souvenir shop, but most people have no interest in touring a company.
The card on which customers explain their problem is called a "customer-satisfaction" card.
The product is described as "software," yet the ad
• indicates it must be purchased at a real store instead of online.
In order to qualify for a money-back guarantee, customers must first pay a fee.
1 answer
The MOST IMPORTANT flaw in the logic of this advertisement for average consumers is that in order to qualify for a money-back guarantee, customers must first pay a fee. This contradicts the concept of a money-back guarantee, where customers are typically refunded if they are not satisfied with the product or service. Asking customers to pay a fee before being eligible for a refund undermines the credibility and effectiveness of the guarantee.
1 answer