Explanation of leadership without followership is nonesense and impossible in relation to the principles of marketing management.....

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What are the principles of marketing management?
Ahh -- then I urge you to read your text to find out. You sure can't answer this question without know one of the basics of your class!
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could not find the answer on google..... I'm tired, and I have to present this to my teacher in the next 6 hours.... ugh!!!!
Leadership has to do with a leader being able to direct his/her followers to achieve a specific goal and objective.
Followership on the other hand means the ability of followers to obey the rules and regulations of their leader. The marketing management principles are generally the ways to satisfy the consumers by:
1. Find out their needs
2. Developing the product
3. Finding out the methods of marketing the product, eg advertisement.
In relation to marketing, a leader that doesn't portray the qualities of a leader is nonesense because a leader is supposed to lead and direct his followers in good faith and in discipline but when a leader is seen to be corrupted his followers will diminish him and your character and desist from you. A good example is when a business man is caught womanising by a staff, the staff will not regard him as a good leader and boss. The news of him womanising will spread and if his not careful he will loose his business.
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