Explain why existing awareness programmes against unhealthy lifestyle choices seem ineffective to instil good decision-making skills for young people to change their behaviour (2×2)(4)

1 answer

Existing awareness programs aimed at promoting healthy lifestyle choices often appear ineffective for several reasons:

  1. Lack of Engagement: Many awareness programs fail to engage young people effectively. Traditional methods of delivering information, such as pamphlets, lectures, or static websites, do not resonate with the interactive and multimedia preferences of today’s youth. As a result, the message may not be absorbed or taken seriously by the target audience.

  2. Inadequate Skill Development: Awareness programs often focus on delivering knowledge about healthy and unhealthy choices but do not equip individuals with practical decision-making skills. Young people need tools and strategies to help them make better choices in real-life situations, such as navigating peer pressure or accessing healthy food options. Without these skills, knowledge alone is insufficient to catalyze behavior change.

  3. Motivational Disconnect: Many programs do not consider the unique motivations and challenges faced by young people, such as social influences, self-identity, and immediate gratification. These programs may not address the underlying reasons why unhealthy choices are appealing, leading to a disconnect between the desired outcomes and the realities of adolescent life.

  4. Limited Long-Term Impact: Most awareness campaigns are short-lived and lack follow-up components to reinforce the desired behaviors. Young people often revert to old habits when they are not continuously reminded or supported in making healthier choices. Sustained engagement and support systems are critical for fostering lasting change in behavior.

Overall, while awareness of unhealthy lifestyle choices is a crucial first step, it is insufficient on its own. Effective programs must be interactive, skill-based, personalized, and ongoing to truly influence young people's decision-making and encourage lasting behavioral changes.