"Enshittification" is a term that has gained traction in discussions around technology, particularly in relation to how platforms and services degrade over time due to prioritizing profit over user experience. The term was popularized by internet researcher Cory Doctorow, and it describes a process where a previously useful or enjoyable service gradually becomes worse for its users as it shifts its focus to monetization strategies that often alienate its base.
The process typically involves several stages:
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Initial Value: A platform or service starts off providing significant value to its users, often focusing on community and engagement.
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Monetization Focus: As the platform grows in popularity, it may begin to prioritize revenue generation. This can include aggressive advertising, data monetization, or introducing subscription fees.
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User Alienation: Users begin to experience a decline in the quality of service, such as increased ads, reduced functionality, or changes that benefit advertisers over users. This can lead to frustration and dissatisfaction.
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Exodus of Users: Eventually, frustrated users may leave the platform or seek alternatives, leading to a reduced user base and further deterioration of the platform's attractiveness.
The term encapsulates the broader trend observed in many digital platforms, where the original promise of user-centric design is replaced by exploitative practices that undermine the very community that helped the platform thrive. "Enshittification" highlights the importance of prioritizing user experience to ensure sustained growth and engagement.