Examples of unethical practices in marketing research include _____.

Question

Responses

letting a participant opt out of a survey he is no longer comfortable with
letting a participant opt out of a survey he is no longer comfortable with

promising focus group respondents a gift card for their participation
promising focus group respondents a gift card for their participation

asking focus groups respondents to show up for a session at 9 a.m. on a Saturday
asking focus groups respondents to show up for a session at 9 a.m. on a Saturday

neglecting to tell survey respondents that they are helping gathering data for a health study
neglecting to tell survey respondents that they are helping gathering data for a health study

Answer 1

Examples of unethical practices in marketing research include:

• Neglecting to tell survey respondents that they are helping gather data for a health study: This is unethical because it involves a lack of transparency and can mislead participants about the purpose of their involvement.

The other options, such as allowing participants to opt out or offering incentives like gift cards for participation, are generally considered ethical practices, as they respect participants' autonomy and provide fair compensation for their time. While asking respondents to attend a session at 9 a.m. on a Saturday might not be ideal for participant convenience, it is not inherently unethical unless it violates other ethical considerations such as informed consent or reasonable accessibility.