Examine the page from a public service campaign website.

Question

Which element of this web page best supports an ethical appeal?

the sentence “Disasters affect everyone.”
the imperative statement “Be a hero!”
the image of the teens gathered together
the text “See what’s happening in your state!”

Answer 1

The element of the web page that best supports an ethical appeal is the sentence “Disasters affect everyone.”

This statement appeals to the audience's sense of shared responsibility and community, highlighting the moral obligation we have to help one another in times of crisis. Ethical appeal, or ethos, focuses on establishing credibility, trust, and a sense of moral duty, which this sentence effectively conveys.