In the TED Talk "Teach Girls Bravery, Not Perfection" by Reshma Saujani, the speaker builds ethos in several ways:
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Personal Experience: Saujani shares her own experiences, including her background and journey as a woman in technology and entrepreneurship. Her personal narrative establishes her credibility and shows that she understands the challenges girls face.
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Expertise in the Field: As the founder of the non-profit organization Girls Who Code, Saujani demonstrates her commitment to empowering girls in tech. Her role as an advocate for girls' education in STEM fields highlights her expertise and solidifies her position as a knowledgeable source on the subject.
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Data and Research: Saujani references studies and statistics about girls’ learning patterns, confidence levels, and the societal pressures they face. By grounding her argument in research, she reinforces her credibility and shows that her points are backed by evidence.
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Authenticity and Passion: Her delivery is heartfelt and passionate, which helps to establish a connection with the audience. When a speaker is genuinely invested in their message, it resonates more with listeners, enhancing their trust in the speaker.
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Call to Action: By encouraging the audience to take action and rethink how we raise and teach girls, Saujani positions herself as a leader advocating for change. This further establishes her ethos by showing she is not just speaking for self-gain but genuinely caring about the future of girls.
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Relatable Language: Saujani uses accessible language and relatable anecdotes, making her message easy to understand. This approach fosters a sense of trust and rapport with the audience, as she appears approachable and empathetic.
Through these strategies, Reshma Saujani effectively builds her ethos in the TED Talk, making a compelling case for the importance of teaching girls bravery instead of perfection.
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