Esther wants to start a social media account dedicated to sharing affordable style tips and tricks. Her target demographic is high school age teens. Her target psychographic is anyone who wants to find new ways to repurpose and style their current wardrobe. Which of the following is the best example of effectively interpreting the target audience?

1 answer

To effectively interpret the target audience for Esther's social media account, the best example would focus on understanding both the age group and the interests of high school teens who are looking to repurpose and style their wardrobes. Here’s an example:

"Esther engages her audience by creating content that resonates with high school teens, highlighting accessible fashion trends, DIY upcycling projects, and budget-friendly styling ideas. She uses relatable language and visuals, showcases user-generated content featuring peers who creatively style their outfits, and engages in trendy social media challenges that further encourage teens to participate and share their own repurposed looks."

This approach demonstrates an understanding of the demographic (high school teens) and the psychographic (interest in affordability and creativity in fashion), creating a connection with the audience by addressing their needs and preferences directly.