When writing an essay to help users of an old social media platform transition to a new social media platform, the writer can safely make the following two assumptions about the intended audience:
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Familiarity with Basic Social Media Concepts: The audience is likely familiar with fundamental social media concepts and functionalities, such as posting updates, liking content, and following other users. Since they have been using a social media platform for years, they understand the general dynamics of online social interaction.
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Desire for Continuity and Community: The audience values the social connections and communities they have built on the old platform. As long-time users, they may seek reassurance that they can maintain relationships, continue engaging with content they enjoy, and adapt their online identity on the new platform.
These assumptions will help the writer tailor their essay to address the specific needs and concerns of the audience as they navigate the transition.