In the context of an essay aimed at helping users of an old social media platform transition to a new one, the writer can safely make the following two assumptions about the intended audience:
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They have a basic knowledge of how social media works. - Since the audience consists of users who have been on an older social media platform, it is reasonable to assume that they possess a fundamental understanding of social media mechanics, such as posting content, liking, sharing, and interacting with others.
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They are in favor of the new social media platform. - While it can't be assumed that everyone will enthusiastically embrace the change, the intent of the essay is to facilitate a transition. Therefore, it is logical to assume that the audience is at least open to the idea of the new platform or interested in exploring its features.
The other options (about differing genders and a lack of knowledge regarding the new platform) are not safe assumptions, as the essay's purpose is to engage users who are familiar with the mechanics of social media and who are at least somewhat favorable toward the new platform.