The best equivalent to Eastman Kodak's strategy of selling the Brownie camera for cheap and making profit from film/photo processing in today's society could be the "razor and blade model." This business model is widely used by companies like Gillette and Nespresso.
In this model, companies sell the primary product (razor or coffee machine) at a relatively low price or even give it away for free. However, they make profits by selling the consumable or complementary products (razor blades or coffee pods) that are required to use the primary product. These complementary products often have a higher profit margin, ensuring consistent revenue for the company.
Similarly, in today's society, a technology company could provide a low-cost or subsidized smartphone, knowing that consumers will constantly need to purchase accessories, apps, or subscriptions, generating revenue in the long run. This approach allows the company to establish a customer base and create a consistent stream of profits through the sale of complementary products or services.
Eastman Kodak could sell the brownie for very little because it’s knew he could make money on film our photo processing. What would be the best equivalent to this in today’s society
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