Yes, it is common for businesses to trademark their logos. Trademarking a logo helps to protect your brand identity and prevents others from using a similar mark that could cause confusion among consumers. To trademark a logo, you typically need to register it with the appropriate government authority (such as the United States Patent and Trademark Office, or USPTO, in the U.S.). This process involves specifying the goods or services associated with the logo, providing a clear representation of the logo, and paying a fee. Once registered, you gain exclusive rights to use the logo in connection with your goods or services, and you can take legal action against anyone who uses it without permission.
Do you trademark your logo?
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