Discussion Question 2

Question

Thirty years ago, the market for chicken was perfectly competitive until Frank Perdue began marketing chicken under his name. How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?

What did society gain from having brand name chicken? What did society lose?

Answer 1

http://www.fundinguniverse.com/company-histories/Perdue-Farms-Inc-Company-History.html

http://en.wikipedia.org/wiki/Perdue_Farms