The "thats-not-all" technique is a persuasion technique based on reciprocation where the persuader offers something to the target, and then adds extra bonuses or incentives to sweeten the deal. This technique creates a sense of obligation in the target to reciprocate by accepting the offer.
Practical example:
Imagine you are shopping online for a new pair of shoes, and you come across a website that uses the "thats-not-all" technique. The website offers you a pair of shoes at a discounted price, but then adds on additional bonuses such as free shipping, a gift card for a future purchase, or a free shoe cleaning kit. This extra value encourages you to make the purchase because you feel like you are getting more than just the shoes themselves.
By using the "thats-not-all" technique, the persuader is able to tap into the psychological principle of reciprocation and increase the likelihood that the target will accept the offer.
Discuss Techniques based on reciprocation and provide practical examples :
1. Thats-not-all technique
1 answer
1 answer