1. Source: The person or entity delivering the persuasive message. The source should be perceived as knowledgeable and trustworthy in order to be effective in persuading others.
Example: A doctor recommending a particular medication based on their expertise and experience in the field.
2. Credibility: The perception of the source as being reliable and believable. Credibility can be established through expertise, experience, and reputation.
Example: A well-known nutritionist endorsing a new diet plan based on their years of research and successful results with clients.
3. Likability: The degree to which the source is liked or admired by the audience. Likability can influence how persuasive a message is perceived to be.
Example: A popular celebrity promoting a charitable cause, making the audience more inclined to support the cause due to their admiration for the celebrity.
4. Halo-effect: The tendency for people to judge the source of a persuasive message based on their overall impression or reputation, rather than solely on the specific argument being presented.
Example: A well-respected company releasing a new product, with consumers more likely to trust the quality and effectiveness of the product based on their positive past experiences with the company's other products.
Discuss Components of persuasion and provide practical examples
Who:the source
1. Source
2. Credebility
3. Source likable
4. Halo-effect
1 answer
7 answers