Directions: Look through a magazine or newspaper, or find something on TV, and choose an advertisement that you think is particularly provocative.

Question

Choose 3 of the following questions and answer them about the ad you chose:

What is it about the ad that caught your attention?

Does the ad make you think or feel anything in particular?

What feelings or thoughts do you think the advertiser is trying to tap into to get you to want their product?

What "mind games" might they be using to evoke these feelings?

To what type of people are they trying to appeal?

Do you think their technique is particularly effective in getting people to buy the product? Why or why not?

Submission Options

Video response
Write out questions and responses in a Google Doc.
Respond to the questions in a paragraph on a Google Doc.

Answer 1

Advertisement Analysis

For this analysis, I will focus on a perfume advertisement featuring a famous celebrity, which prominently displays glamour and elegance.

1. What is it about the ad that caught your attention? The ad immediately captured my attention due to its visually striking imagery. The setting was luxurious, with a beautifully dressed celebrity surrounded by a magical glow, evoking a sense of fantasy and allure. The bold colors and glamorous styling create an enchanting atmosphere that draws the viewer in. Additionally, the celebrity's expression and body language project confidence and desirability, making the product feel exclusive and aspirational.

2. What feelings or thoughts do you think the advertiser is trying to tap into to get you to want their product? The advertiser aims to tap into feelings of aspiration and desire. By showcasing the celebrity, the ad conveys the message that using this perfume can elevate one’s social status or appeal. It invokes a sense of longing, suggesting that the perfume is not merely a scent but a key to unlocking a more glamorous lifestyle. The advertisement implies that by purchasing the product, consumers can feel more beautiful, confident, and connected to a high-status lifestyle.

3. Do you think their technique is particularly effective in getting people to buy the product? Why or why not? Yes, I believe their technique is quite effective. The combination of captivating visuals, the allure of celebrity endorsement, and the underlying promises of enhanced social status create a compelling narrative that many consumers are likely to be drawn to. The emotional connection established through the imagery and messaging can lead to an increased desire for the product. Additionally, the association with luxury stimulates a desire for exclusivity, which can further drive consumer purchasing behavior. In a market where many alternatives exist, such unique positioning can make this product stand out and be more memorable.