Question

differentiate between vision statement and mission statement. Formulate a mission statement for Vodacom. Evaluate the mission to determine whether it meets the requirements of a good mission statement. When evaluating the mission statement use a table with the following headings: components, yes/no, excerpt form the mission statement

Answer 1

Differentiation between Vision Statement and Mission Statement

1. Vision Statement:

   • Definition: A vision statement outlines what an organization aspires to be in the future. It serves as a source of inspiration and provides a clear picture of the long-term goals and desired achievements.
   • Focus: Future-oriented and aspirational.
   • Purpose: Guides the direction of the organization and motivates employees toward a common goal.

2. Mission Statement:

   • Definition: A mission statement indicates the organization's purpose, core values, and primary objectives. It explains why the organization exists and what it does.
   • Focus: Present-oriented and operational.
   • Purpose: Communicates the organization’s purpose to stakeholders and guides decision-making.

Formulated Mission Statement for Vodacom

Vodacom Mission Statement: "To connect people using innovative technology and services, empowering them to communicate and access information anytime, anywhere."

Evaluation of the Mission Statement

| Components | Yes/No | Excerpt from the Mission Statement | |--------------------------------|--------|-------------------------------------------------------------------------------| | Clearly defined purpose | Yes | "To connect people using innovative technology and services" | | Target audience identified | Yes | "To connect people" | | Values and beliefs expressed | Yes | "empowering them to communicate and access information" | | Realistic and attainable goals | Yes | "communicate and access information anytime, anywhere" | | Conciseness | Yes | The mission statement is brief and to the point, clearly conveying its intent.| | Motivational tone | Yes | The words "connect," "innovative," and "empowering" provide inspiration. | | Reflects the organization’s culture | Yes | The focus on connection and innovation aligns with Vodacom's emphasis on technology and customer service. |

Conclusion

The formulated mission statement for Vodacom effectively meets the requirements of a good mission statement. It clearly articulates the purpose of the organization, identifies its target audience, expresses values and beliefs, sets realistic goals, maintains conciseness, has a motivational tone, and reflects the organization's culture.