A mission statement and a vision statement are both important components of an organization's strategic planning and direction. However, they serve different purposes and focus on different aspects.
A mission statement is a short, concise statement that defines the fundamental purpose of an organization. It outlines why the organization exists, what it does, and who it serves. It typically captures the core values and principles that guide the organization's actions and decision-making. A mission statement is more focused on the present and serves as a guiding framework for daily operations and goals.
On the other hand, a vision statement is a statement of an organization's aspirations and long-term goals. It describes what the organization aspires to become in the future and sets a direction for its growth and development. A vision statement is more forward-looking and often inspires and motivates employees and stakeholders by creating a compelling picture of what can be achieved.
In summary, a mission statement communicates the present purpose and values of an organization, while a vision statement articulates its future aspirations and goals. Both statements are crucial as they provide clarity, direction, and a sense of purpose to the organization and its stakeholders.
Difference between a mission statement and a vision statement
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