The bias involved in this situation is likely selection bias or sampling bias.
Here's why: The pool store owner is contacting only customers who have purchased algaecide from him, which may not represent the broader pool of customers who use different brands or those who have had varying experiences with the products. Additionally, the fact that both customers who used Brand C reported poor results could be due to an unrepresentative sample size for that particular brand. Hence, drawing conclusions based on just these two responses from a small group may not accurately reflect the true effectiveness of Brand C compared to other algaecides.
In general, relying on a small sample or a non-random sample can lead to misleading conclusions, which is characteristic of selection or sampling bias.